Having seen that there was not always a synergy between advertising and PR strategies and that prohibitive costs often resulted in a brand’s media being evaluated on a ‘first in a league-of-one basis’ we decided we could change all that.

We set out to capture insight on an entire market and instantly make it available to all our clients. We also wanted to capture both the advertising and PR strategies of all the brands so these two important disciplines could be compared side-by-side. But we didn’t stop there. We also looked at the publications we monitor to deliver an understanding of their editorial drivers, so a brand could more accurately align themselves to a publication and thus their consumer.

No other market research company does this or offers the level of granularity that mymarketmonitor.com provides. Most importantly we deliver our insight over the web using great tools that are simple and easy to use.

Our existing and strong relationships within the beauty industry were invaluable in ensuring we addressed the needs of our customers before we launched in 2005. Since then we have been fortunate to continually and steadily build our client base to become a ‘must have’ tool for any company that works in the beauty industry. Our clients include all the major beauty brands, many of the smaller beauty companies, agencies, retailers and publishers. Even companies such as Mintel now subscribe to our service.

Lead by Mike Ramseyer, who has over 25 years' experience in delivering actionable media insight, our team of data analysts are consummate professionals. Our highly educated graduates work under the guidance of our Operations Director, Sean Smith, and our clients are supported our Client Services Director, Mike Yeoman, and our Database Administrator, Katerina Tuzhikova. We are driven by three key imperatives: accuracy of information, customer care and customer care.

Up until 2010 we concentrated on the beauty market and print monitoring. Then in June 2010 we launched mymarketmonitor.com online to deliver insight on the importance, credibility and sentiment of any brand, topic, issue or spokesperson across social media conversations in 10 languages.

We are passionate about what we do and consider ourselves lucky to working with so many of the most prestigious global brands in the market today.